Research, analysis, and perspectives from the Root Evidence Ventures team on consumer DTC and health brand investing.
We are proud to announce the close of our $75M Seed Round, backed by BoxGroup. Root Evidence launches to back consumer DTC and health brand founders at the earliest stage.
Despite market headwinds, the best DTC brands have proven their staying power. Here is what separates winners from the rest.
Root Evidence has a contrarian view: the best time to enter a health category is before it has a name.
After evaluating hundreds of consumer and health pitches, here are the founder signals that predict outlier outcomes.
Brand identity is not a luxury. It is the primary moat in consumer DTC, and the best time to build it is before you scale.
CAC and LTV are not the only metrics that matter. Here is the unit economics framework seed-stage founders should master.
Expanding from DTC into retail requires a deliberate strategy that protects brand positioning and captures new customer discovery.
Subscription mechanics layered on transactional products rarely deliver their promised economics. Here is what actually drives durable subscription retention.
What actually happens after a consumer DTC founder submits a pitch? A transparent account of how we evaluate, diligence, and decide.
Functional nutrition is one of the most dynamic categories in consumer health. Here is what makes a compelling seed-stage investment today.
Personal care DTC has produced some of the most enduring consumer brands. Here is what it takes to build in today’s market.
Consumer health brands that build outcome measurement into their operations create compounding competitive advantages. Here is the framework.
We use cookies to improve your browsing experience. By continuing, you agree to our Cookie Policy.
