Last updated: March 23, 2025. This Privacy Policy explains how Root Evidence Ventures collects, uses, and protects your personal information.
Root Evidence Ventures ("Root Evidence Ventures," "we," "our," or "us") is a seed-stage venture capital firm headquartered in New York, NY. We invest in consumer direct-to-consumer (DTC) and health brands at the earliest stage of company formation. This Privacy Policy applies to all personal information we collect through our website at rootevldence.com, through email communications, through our contact form, and through any other interactions you have with our organization.
We are committed to protecting your privacy and handling your personal information with care, transparency, and respect. This Privacy Policy describes what information we collect, why we collect it, how we use it, who we share it with, how long we keep it, and what rights you have with respect to your personal information.
By visiting our website or contacting us, you acknowledge that you have read and understood this Privacy Policy. If you have any questions about how we handle your personal information, you can reach us at privacy@rootevldence.com or by using the contact form on our website.
We collect personal information in several ways, depending on how you interact with us:
Information you provide directly. When you submit our contact form, send us an email, or otherwise communicate with us, you may provide us with your name, email address, phone number, company name, company description, your role, and any other information you choose to include in your message. When founders submit pitch materials or investment inquiries, we collect the information contained in those materials, which may include detailed business and personal information.
Information collected automatically. When you visit our website, we automatically collect certain technical information, including your IP address, browser type and version, operating system, the pages you visit on our website, the time and date of your visit, the referring URL, and the duration of your visit. This information is collected through cookies, web server logs, and similar tracking technologies. Please see our Cookie Policy for more information.
Information from third parties. We may receive information about you from third parties, such as professional networking platforms, publicly available databases, or our existing contacts who refer you to us. We use this information to supplement what we already know about you or to establish an initial profile prior to direct contact.
Business and financial information. For founders who submit investment inquiries or pitch materials, we may collect detailed information about your business, including financial projections, product descriptions, team composition, market analysis, and other information typically included in investor materials.
We use the personal information we collect for the following purposes:
Responding to inquiries and communications. When you contact us through our website or by email, we use your contact information to respond to your inquiry, answer your questions, and follow up on conversations you have initiated with us.
Evaluating investment opportunities. When founders submit pitch materials or investment inquiries, we use the information provided to evaluate the investment opportunity, conduct due diligence, discuss the opportunity with our investment team, and communicate with you about the status of our review.
Operating and improving our website. We use technical information collected automatically to understand how visitors use our website, to identify and fix technical issues, to optimize website performance, and to improve the user experience for future visitors.
Legal and compliance purposes. We may use your information to comply with applicable laws and regulations, to respond to legal process or lawful requests from government authorities, and to protect our rights, the rights of our portfolio companies, and the rights of others.
Business development and relationship management. We may use contact information to maintain our relationship with founders, investors, operators, and others in the venture ecosystem, to send relevant updates about Root Evidence Ventures when we have your consent, and to facilitate introductions and networking that may benefit our portfolio companies.
For individuals in the European Economic Area, the United Kingdom, or other jurisdictions with similar data protection laws, we process your personal information on the following legal bases:
Legitimate interests. Processing is necessary for our legitimate interests as a venture capital firm, including evaluating investment opportunities, operating our website, maintaining business relationships, and responding to inquiries. We have balanced these interests against your privacy rights and interests and determined that our legitimate interests do not override your rights.
Contractual necessity. Where we have entered into an investment agreement, term sheet, or other contractual arrangement with you, processing may be necessary for the performance of that contract or to take pre-contractual steps at your request.
Consent. In some cases, we may ask for your explicit consent to process your personal information for specific purposes, such as sending you marketing communications. You have the right to withdraw your consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
Legal obligation. We may process your information where necessary to comply with applicable legal obligations, such as tax reporting, anti-money laundering obligations, or responding to legal process.
We do not sell your personal information to third parties. We do not share your personal information with third parties for their own marketing purposes. We share your information only in the following circumstances:
Within Root Evidence Ventures. Your information may be shared among members of the Root Evidence Ventures investment team and relevant staff for the purposes described in this Privacy Policy.
Service providers. We may share your information with trusted third-party service providers who perform functions on our behalf, such as website hosting, email delivery, data analytics, customer relationship management, and legal and accounting services. These service providers are contractually required to use your information only to provide services to us and to protect it in accordance with this Privacy Policy.
Professional advisors. We may share information with attorneys, accountants, and other professional advisors in connection with the operation of our business, including in connection with evaluating or completing investment transactions.
Legal requirements. We may disclose your information when required by law, court order, or other government or law enforcement authority, or when we believe disclosure is necessary to protect our rights, prevent fraud, or protect the safety of any person.
Business transfers. In the event of a merger, acquisition, or other business combination involving Root Evidence Ventures, your information may be transferred to the surviving or acquiring entity as part of that transaction, subject to applicable law.
We retain personal information for as long as necessary to fulfill the purposes for which it was collected and to comply with our legal obligations. Specifically:
Contact information from general inquiries is retained for three years from the date of last contact, after which it is deleted unless an active relationship has been established that justifies longer retention.
Information from founders who have submitted investment inquiries or pitch materials is retained for the duration of our evaluation process and for up to five years after the conclusion of that process, to support our record-keeping, due diligence, and portfolio management activities.
Information related to executed investment agreements is retained for the life of the investment and for a minimum of seven years following the conclusion of the investment relationship, as required by applicable financial regulations and our own record-keeping policies.
Website analytics data is retained in aggregate form for up to two years and then deleted or further anonymized.
We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit, access controls that limit who within our organization can access personal information, regular security assessments of our systems and processes, and secure data storage arrangements with our service providers.
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information using commercially reasonable means, we cannot guarantee its absolute security. If you believe that your personal information may have been compromised, please contact us immediately at privacy@rootevldence.com.
Depending on your location, you may have the following rights with respect to your personal information:
Right of access. You have the right to request a copy of the personal information we hold about you and information about how we process it.
Right to rectification. You have the right to request that we correct any personal information about you that is inaccurate or incomplete.
Right to erasure. In certain circumstances, you have the right to request that we delete personal information we hold about you, subject to our legal obligations to retain certain information.
Right to restriction of processing. In certain circumstances, you have the right to request that we restrict the processing of your personal information while a dispute about its accuracy or the lawfulness of its processing is resolved.
Right to data portability. Where processing is based on your consent or on a contract, you have the right to receive personal information you have provided to us in a structured, commonly used, and machine-readable format.
Right to object. You have the right to object to processing of your personal information where we rely on legitimate interests as our legal basis, and to the processing of your information for direct marketing purposes.
Right to withdraw consent. Where we process your information based on your consent, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing carried out prior to withdrawal.
To exercise any of these rights, please contact us at privacy@rootevldence.com. We will respond to your request within thirty days, or within the timeframe required by applicable law. We may need to verify your identity before fulfilling your request.
Root Evidence Ventures is based in the United States. If you are located outside the United States, your personal information may be transferred to and processed in the United States, which may have different data protection laws than your country of residence. When we transfer personal information from the European Economic Area or the United Kingdom to the United States or other countries that have not been found to provide an adequate level of data protection, we implement appropriate safeguards, such as standard contractual clauses approved by the European Commission, to protect your personal information during the transfer.
Our website may contain links to third-party websites, including the websites of our portfolio companies, limited partners, and other organizations in the venture ecosystem. These links are provided for your convenience and information only. We are not responsible for the privacy practices or content of those third-party websites, and we encourage you to read the privacy policies of any website you visit.
Our website is not directed at children under the age of sixteen, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under the age of sixteen, we will promptly delete that information. If you believe we may have inadvertently collected information from a child, please contact us at privacy@rootevldence.com.
We may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or the nature of our business. When we make material changes to this Privacy Policy, we will update the "last updated" date at the top of this page and, where required by law, notify you directly. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.
If you have any questions about this Privacy Policy, about how we handle your personal information, or to exercise your privacy rights, please contact us:
Root Evidence Ventures
Attn: Privacy Officer
New York, NY, USA
Email: privacy@rootevldence.com
You also have the right to lodge a complaint with the supervisory authority in your country of residence if you believe that our processing of your personal information violates applicable data protection law. In the United States, the Federal Trade Commission (FTC) oversees privacy enforcement. In the European Union, contact your local data protection authority.