Legal

Cookie Policy

Last updated: March 23, 2025. This Cookie Policy explains how Root Evidence Ventures uses cookies and similar tracking technologies on our website.

1. What Are Cookies?

Cookies are small text files that are placed on your device — your computer, smartphone, or tablet — when you visit a website. They are widely used by website owners to make their websites work efficiently, to provide useful functionality, and to collect analytical information about how visitors use the website.

Cookies are set by either the website you are visiting (known as "first-party cookies") or by third parties whose services are embedded on the website (known as "third-party cookies"). Cookies can be "session cookies," which are deleted when you close your browser, or "persistent cookies," which remain on your device for a defined period or until you delete them.

In addition to cookies, we may use similar tracking technologies such as web beacons (also known as pixels or tracking pixels), which are small transparent images embedded in web pages or emails that allow us to track whether a page has been viewed or an email has been opened. We may also use local storage and session storage technologies, which function similarly to cookies but store information locally in your browser.

2. Why Do We Use Cookies?

We use cookies and similar technologies for several purposes. Some cookies are essential to the operation of our website and cannot be switched off. Others help us understand how visitors use our site, which helps us make improvements. We use cookies to:

Enable essential website functionality. Some cookies are strictly necessary for our website to function properly. These include cookies that enable navigation between pages, cookies that remember your cookie consent preferences, and cookies that ensure our website loads securely and consistently.

Analyze website usage and performance. We use analytics cookies to understand how visitors interact with our website — which pages are most visited, how long visitors spend on each page, where visitors come from, and whether visitors encounter any technical difficulties. This information helps us improve the website experience.

Remember your preferences. We use functionality cookies to remember choices you make when using our website, such as your cookie consent preferences, so that you do not need to re-enter that information every time you visit.

Prevent fraud and maintain security. Some cookies help us detect and prevent fraudulent activity, unauthorized access attempts, and other security threats. These security cookies are essential to protecting both our website and our visitors.

3. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the website may not work correctly as a result.

Examples of strictly necessary cookies we use include:

  • Cookie consent cookie: Stores your cookie consent decision so we do not ask you again on every page visit. Expires after 12 months.
  • Session cookie: Maintains your session state while you browse the website. Deleted when you close your browser.
  • Security cookie: Helps protect against cross-site request forgery (CSRF) attacks. Session-based.

Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

Examples of analytics cookies we may use include:

  • Google Analytics cookies (_ga, _ga_*, _gid): Used to collect information about how visitors use the website, including the number of visitors, the pages they visit, and how they arrived at the site. Expires after 2 years (_ga) or 24 hours (_gid).
  • Page performance cookies: Measure page load times, error rates, and other technical performance metrics. Session-based.

Functionality Cookies

These cookies enable the website to provide enhanced functionality and personalization based on your preferences. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

  • Preference cookies: Remember settings you have applied to our website, such as display preferences. Expires after 6 months.
  • Announcement bar cookie: Remembers whether you have dismissed our funding announcement bar so it does not reappear. Persistent.

4. Third-Party Cookies

Some cookies on our website are set by third parties whose content or functionality is embedded on our pages. These third parties have their own privacy and cookie policies that govern their use of the information they collect through their cookies. We do not have direct control over the information collected by third-party cookies, and you should review the relevant third-party privacy and cookie policies for more information.

Third parties that may set cookies on our website include:

Google Analytics. We use Google Analytics to analyze website traffic and visitor behavior. Google Analytics sets cookies to collect information about your use of our website, which is transmitted to Google and stored on their servers. Google may use this information to compile reports on website activity and to provide other services related to internet activity. Google's Privacy Policy is available at policies.google.com/privacy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

Content delivery networks. We may use third-party content delivery networks (CDNs) to deliver certain static assets such as fonts, icons, and libraries. These services may set functional cookies to optimize delivery performance.

5. Your Cookie Choices and How to Manage Cookies

When you first visit our website, you will see a cookie consent banner that gives you the option to accept or decline non-essential cookies. Your choice will be remembered for twelve months through a cookie on your device. You can change your cookie preferences at any time by clearing this cookie and revisiting our website.

In addition to our website's cookie consent controls, you can manage and delete cookies through your browser settings. All major browsers allow you to view, manage, and delete the cookies stored on your device. The process varies by browser:

  • Google Chrome: Settings > Privacy and security > Cookies and other site data
  • Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data

Please note that blocking or deleting all cookies may affect your ability to use certain features of our website. Strictly necessary cookies are required for the website to function correctly and cannot be disabled through our cookie consent tools, though you can block them through your browser settings at the cost of some website functionality.

You can also use browser extensions and privacy tools such as Privacy Badger, uBlock Origin, or similar tools to manage tracking across websites. These tools provide more granular control over which third-party cookies and trackers are permitted to operate in your browser.

6. Do Not Track Signals

Some browsers have a "Do Not Track" (DNT) feature that sends a signal to websites indicating that you do not want to be tracked. There is currently no industry-wide standard for how websites should respond to DNT signals. Our website does not currently respond to DNT signals, but we honor the cookie preferences you set through our consent banner and through your browser cookie settings.

7. Cookie Duration Reference

The following table summarizes the main categories of cookies on our website and their approximate duration:

Category Duration Purpose
Strictly Necessary Session to 12 months Core website function, consent memory, security
Analytics 24 hours to 2 years Traffic analysis, performance measurement
Functionality 6 to 12 months Display preferences, dismissed announcements

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies and tracking technologies we use, changes in applicable law, or changes in our data practices. When we make material changes to this Cookie Policy, we will update the "last updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.

9. Contact Us

If you have any questions about this Cookie Policy or about our use of cookies, please contact us:

Root Evidence Ventures
Attn: Privacy Officer
New York, NY, USA
Email: privacy@rootevldence.com

You can also find more information about cookies and how to manage them at the following resources:

  • allaboutcookies.org — Independent educational resource about cookies
  • youronlinechoices.com — European online behavioral advertising opt-out
  • networkadvertising.org — US Network Advertising Initiative opt-out