A focused team of investors who have spent their careers at the intersection of consumer brands and venture capital.
Chief Executive Officer
Andrew leads Root Evidence Ventures with a focus on seed-stage consumer DTC and health investments. He founded the firm with a conviction that behavioral evidence predicts enduring brand value. Prior to founding Root Evidence, Andrew spent years advising consumer brands and working alongside institutional venture investors. His investment philosophy centers on backing founders before their category becomes obvious to the market.
Principal
Leon oversees portfolio operations and deal sourcing, with deep expertise in consumer health and DTC brand strategy. He works closely with founders on go-to-market execution, brand positioning, and early-stage growth planning. Leon brings operational experience from the consumer goods and health sectors.
Senior Associate
Sawyer leads deal sourcing and market research across consumer DTC and health sectors. He evaluates emerging trends, tracks category shifts, and builds the firm's pipeline of seed-stage investment opportunities. He brings analytical rigor to identifying founders building in underserved spaces.
We run a small, focused fund because we believe in concentration over diversification.
We spend time with real consumers, test products ourselves, and validate market signals before committing capital.
Post-investment, we are available for weekly check-ins, introductions, and strategic counsel throughout the seed stage.
Through BoxGroup and our broader ecosystem, we connect founders with operators, distribution partners, and follow-on investors.